12 Services

Precision Systems for Trade Businesses

Every service Base Logic delivers is built around one question: does this put more money in your pocket or hours back in your week? If the answer isn't clear within 90 days, we fix it.

web

Website Design & Rebuilds

SEO-ready, conversion-first websites from £650. Schema markup, Core Web Vitals optimisation, and 90+ Lighthouse scores included.

troubleshoot

Search Engine Optimisation

GEO-optimised local and national SEO from £350. Built to win AI overview citations, not just page-1 spots.

storefront

Google Business Profile

Full GBP setup, optimisation, and management. Optimised for the Local Pack and AI-powered local results.

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AI Chatbots

Custom AI trained on your services and FAQs — handles enquiries, booking, and lead triage 24/7.

payments

Payment Portal

PCI-compliant, zero-friction payment processing integrated directly into your website.

contacts

CRM Systems

From £35/month. Pre-configured for trade workflows: quote → job → invoice → review request.

automation

AI Automation

End-to-end workflow automation for invoicing, HR, admin, and client comms. Built by a 30-year systems architect.

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AI Employees & Voice Agents

Inbound and outbound voice agents that answer calls, qualify leads, and book jobs autonomously, 24/7. From £115/agent/month.

groups

Community Platforms

White-labelled member communities, course platforms, and client portals. From £60/month + £150 setup.

campaign

Marketing Services

Email, social, ad campaigns, and content — every campaign built around your CRM data, so targeting improves over time.

person_add

Lead Generation

Qualified leads delivered into your CRM from £150. We generate AND nurture — warm prospects ready to book, not cold lists.

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Software & MVP Development

Bespoke software and MVPs for trade businesses. Spec, design, and build — no agency markup, no overcomplicated handover.

Packages

Bundle and save

Individual services or bundled packages — start where you are, scale when you're ready.

Get online and found

Foundation

check Getting to know your business first — We take the time to understand how you work, what's important to you, and where you want to improve, so we can focus on the things that will make the biggest difference.
check A website that actually works for your business — Your website should do more than sit there looking good. We focus on making sure it's built properly, helps customers find you, gives them confidence in your business, and encourages them to take the next step.
check Getting your business seen by the right customers — We don't just set up your online listings and leave them there. We optimise your Google presence, improve your local search visibility, and use targeted content to help more people find your business when they need your services.
check Helping Google understand your business — We optimise your Google Business Profile to help build trust with Google and improve your chances of appearing when customers are searching.
check Making it easier for customers to contact you — From a dedicated business number and call handling to quicker ways for customers to ask questions, book, or make payments.
check Keeping track of customers and enquiries — Helping you stay organised so leads don't get missed and you know what's happening with your customers.
check Less hassle managing bookings and payments — Giving customers simple ways to book and pay, while saving you time dealing with admin.
check Keeping your business visible — Helping manage your social media and online presence so your business stays in front of potential customers.
check Support to help your business grow — Regular sessions to look at what's working, what could improve, and where new opportunities may be.
check Keeping your website working for you — We handle the ongoing technical maintenance to keep your website running smoothly, while regular keyword refreshes and targeted blog content help strengthen your search presence and support your visibility on Google.
check Keeping you informed without the hassle — See how your website is performing with a clear overview of key activity and progress, without needing to spend time analysing complicated reports.
check A better experience for your customers — Making it easier for people to get answers, take action, and deal with your business.