Privacy Policy

Last updated: 17 November 2025

Base Logic AI Ltd Customer Privacy Notice

This privacy notice tells you what to expect us to do with your personal information.

Contact Details

Telephone: 01752 741500
Address: 2 Pynewood House, 1a Exeter Road, Ivybridge, Devon PL21 0FN

What Information We Collect, Use, and Why

We collect or use the following information to provide services and goods, including delivery:

  • check_circle Names and contact details
  • check_circle Addresses
  • check_circle Website user information (including user journeys and cookie tracking)
  • check_circle Records of meetings and decisions
  • check_circle Information relating to compliments or complaints

We collect or use the following information for the operation of customer accounts and guarantees:

  • check_circle Names and contact details
  • check_circle Addresses
  • check_circle Purchase history

We collect or use the following personal information for dealing with queries, complaints, or claims:

  • check_circle Names and contact details
  • check_circle Address
  • check_circle Account information
  • check_circle Call recordings
  • check_circle Correspondence

Lawful Bases and Data Protection Rights

Under UK data protection law, we must have a "lawful basis" for collecting and using your personal information. Your data protection rights include:

Right of access — You have the right to ask us for copies of your personal information.

Right to rectification — You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete.

Right to erasure — You have the right to ask us to delete your personal information.

Right to restriction of processing — You have the right to ask us to limit how we can use your personal information.

Right to object to processing — You have the right to object to the processing of your personal data.

Right to data portability — You have the right to ask that we transfer the personal information you gave us to another organisation, or to you.

Right to withdraw consent — When we use consent as our lawful basis, you have the right to withdraw your consent at any time.

If you make a request, we must respond to you without undue delay and in any event within one month. To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

Where We Get Personal Information From

  • check_circle Directly from you
  • check_circle Contact forms

How Long We Keep Information

Customer Records (General Business Use) 6 years
Invoices / Financial Records 6 years
Contracts 6 years
Marketing Data 12 months, if no engagement for a reasonable period
Support Tickets / Service Logs 3 years

How to Complain

If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.

If you remain unhappy with how we've used your data after raising a complaint with us, you can also complain to the ICO.

The ICO's address:

Information Commissioner's Office
Wycliffe House, Water Lane
Wilmslow, Cheshire SK9 5AF
0303 123 1113
ico.org.uk/make-a-complaint
From the Blog

Latest insights

View all posts